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Fiji Airways Kicks-Off Inspiring 'Fly Like a Fijian' Campaign to Support Rugby 7 Team

National Airline Fiji Airways has today launched its ‘Fly like a Fijian’ campaign, in readiness for the popular Hong Kong 7s. The campaign is a series of billboards at key locations in Fiji, celebrating Fiji Airways’ partnership with Fiji Rugby under the FRU’s new consortium sponsorship.

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Stefan Pichler, Fiji Airways’ Managing Director and CEO says: “It goes without saying that we are fiercely proud of our home, and our rugby team. The ‘Fly like a Fijian’ campaign will serve as an inspiration to everyone in Fiji to support our Rugby Team. It’s such a natural fit for our brand – we fly, and so do our rugby players, from win to win. In a nation where rugby rules, this signature campaign will continue and build the momentum right up to Rio in 2016.”

“As we’ve said before, this partnership with Fiji Rugby is inspiring for us. At the heart of our brand identity, the Teteva, are symbols which represent cooperation, unity and the love we all at Fiji Airways have for our home. Our National Team will for sure exemplify this on the field. It is exciting to join forces with this team to promote our values and our beliefs! We see our partnership with consortium members in Fiji Rugby as an investment in Fiji itself. We will be able to leverage one of Fiji’s greatest assets, our rugby players – for the benefit of Fijian tourism.”

The new billboards can be seen in some of Fiji's main centres- Suva, Nadi and Lautoka . They currently feature stars like Samisoni Viriviri and Benito Masilevu.

Fiji Airways will also carry this campaign across its digital and social media channels, and various other marketing and promotional initiatives using the Rugby sponsorship are also in the pipeline.

Meanwhile, Mr. Pichler sent the following message to Vodafone Fiji 7s Coach Ben Ryan and the team in Hong Kong on the eve of the Hong Kong 7s tournament:

Dear Fiji Team,

Your performance so far has been truly inspiring for all of us at Fiji Airways!

Still a new kid on the block in Fiji, you have made me so proud.

I admire your team spirit, which is a role model for the entire nation.

Fly to the next victory, fly!!!

-Stefan Pichler on behalf of the Fiji Airways team

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