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Fiji Airways Announces Rebrand for Pacific Sun

Calls for suggestions from public on new name

Tuesday, 29th October 2013: Fiji Airways has today announced its intention to rebrand its regional subsidiary Pacific Sun. And it’s giving the people of Fiji the opportunity to suggest a new name for the airline. Pacific Sun is Fiji’s main domestic airline and also does regional flights on behalf of Fiji Airways.

Fiji Airways Managing Director and CEO Stefan Pichler says: “Pacific Sun provides an invaluable link for Fiji’s major domestic ports to Nadi and Suva, as well as maintain an important Pacific link in the Fiji Airways’ network. Since Fiji Airways (then Air Pacific) started up the domestic and regional subsidiary, Pacific Sun hasn’t had a brand alignment with its commercial position.  Now with an investment in brand new aircraft for the airline to complement the operational restructure it has been going through, the time is right for us to create an identity for Pacific Sun – an identity that Fiji can be proud of, and one which will resonate with our customers.”  

Fiji Airways has embarked on a unique campaign to seek the input of Fijians in selecting a new name for the airline.

“We thought about how we could make this process more inclusive with the people of Fiji, and have come up with an idea to solicit their opinion into a name for Pacific Sun”, Mr. Pichler added. “While this isn’t a majority-wins contest, and we’ve set some parameters for the feedback we hope to receive, it will be exciting to see what the public can come up with. Ultimately the mass of opinions will be an input with a variety of commercial considerations which will form the basis for our final decision.”

“The new brand for our domestic and regional carrier will align with the new Fiji Airways identity, and highlight its important role as a link to Fiji and the Pacific. Hence the new identity will have a distinct yet part-of-the-family look and feel to Fiji Airways.”

One of the conditions for new identity is that it must include the name “Fiji” in it. All entries suggesting a new name for the airline must also include a brief line explaining why the name should be chosen (in 30 words or less). To see all terms and conditions and to enter, please visit www.fijiairways.com/changingpacificsun. Winners for various prizes like a free return trip*, a free annual Tabua Club membership and Fiji Airways merchandise will also be selected from submissions accepted by the airline.

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