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‘FIJI LINK’ to take to the skies in 2014

Fiji Airways announces new name for subsidiary Pacific Sun as part of on-going restructure

Wednesday, 27th November 2013: Fiji Airways today announced that its subsidiary airline, Pacific Sun, will be rebranded as ‘Fiji Link’ in 2014, and unveiled the carrier’s new livery.


Pacific Sun, Fiji’s main domestic and regional airline, is wholly owned by Fiji Airways, and the rebranding of the airline is the next step in the on-going restructure of the domestic airline group.

Fiji Airways Managing Director and CEO Stefan Pichler said: “As we’ve stated previously, Pacific Sun hasn’t had a brand alignment with its commercial position since its inception. Following the rebranding of Fiji Airways, we made it a priority to create a new identity for our regional carrier. ‘Fiji Link’ will fulfil its role as an extension of the Fiji Airways network, carrying our customers throughout Fiji and beyond within the Pacific. Importantly, it will deliver all the Fijian hospitality and warmth customers expect when visiting our region.”

The new airline brand will have a distinct, yet part-of-the-family, look with its parent Fiji Airways. The Fiji Airways earthy colour palette has been retained on the soon-to-be-adopted livery of ‘Fiji Link’ aircraft. The ‘Fiji Link’ wordmark reflects its connection with Fiji Airways as does the use of the Teteva and the Makare motifs on the tail, which are a prominent part of the Fiji Airways brand.


An internal brand development process resulted in four design and naming options which were then to be voted on by the public and the staff of Pacific Sun and Fiji Airways.

Mr. Pichler added: “We want to talk and listen to our customers, our people and the nation. That’s why we asked them for their favourite brand. Over 500 people inside and outside the company participated in our surveys and the name ‘Fiji Link’ emerged as the clear favourite with about 60 % of the votes. ‘Fiji Link’ works on a design level as well as an aspirational brand level. I am delighted with the outcome, thank you all!”

Shaenaz Voss, Pacific Sun’s General Manager said: “In our further unprompted public surveys, the word ‘Link’ was a clear preference as a key term for the new name. It was extremely important to us that our staff, particularly the Pacific Sun team, were part of the decision making process. ‘Fiji Link’ is an appropriate name for our airline and like its parent Fiji Airways, ‘Fiji Link’ will fly the Fijian flag wherever it flies. As an important part of our regional network, the airline will embody Fiji’s position as a hub and gateway to the South Pacific. We are reinventing ourselves with this rebrand and once completed, our customers and the people of the Fiji will experience a new level of service excellence from ‘Fiji Link’.”

The new brand will be adopted in mid-2014 after the arrival of Pacific Sun’s new ATR72 aircraft. Further details on the rebrand will be announced in the coming months.

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