You may begin to notice some exciting changes happening to our well respected domestic airline service - Pacific Sun. Indeed, the Fiji Airways owned regional airline is this week putting the finishing touches on its long anticipated rebrand and will officially launch its new name – FIJI LINK, this Friday 6th June 2014.
“Since Fiji Airways (then Air Pacific) started up the domestic and regional subsidiary, Pacific Sun hasn’t had a brand alignment with its commercial position,” Fiji Airways CEO, Stefan Pichler explained. “The time is right for us to create an identity with Pacific Sun – an identity that Fiji can be proud of, and one which will resonate with our customers.”
In addition to the new name, the airline will unveil a brand new look, as well as new aircraft and new training for pilots and staff. Here is everything you ever wanted to know about the coming Pacific Sun rebrand.
New Name - ‘Fiji Link’
In an effort to make the domestic service quintessentially Fijian, Pacific Sun, last year, chose to give the people of Fiji the opportunity to suggest a new name for the airline. On 27th November 2013, a decision was made and the airline announced that Pacific Sun would be changing its name to ‘Fiji Link’ after much consultation with both the Fijian public and the Pacific Sun staff.
“Over 500 people inside and outside the company participated in our surveys and the name ‘Fiji Link’ emerged as the clear favourite with about 60% of the votes,” said Mr Pichler. “‘Fiji Link’ works on a design level as well as an aspirational brand level.”
“The new brand for our domestic and regional carrier will align with the new Fiji Airways identity, and highlight its important role as a link to Fiji and the Pacific,” said Mr Pichler.
The other names in contention were: ‘Fiji Pacific’, ‘Fiji Connect’ and ‘Fiji Regional’.
The new look ‘Fiji Link’ will be branded to be more in-sync with Fiji Airways recent rebrand.
This means that Fiji Link will adopt the award-winning ‘Teteva’ and Makare motifs on the tail of the aircraft.
Likewise, elements of the Fiji Airways brand will also be worn by the crew and be present within the plane’s interior.
In addition, the words ‘FIJI’ is inscribed and is featured prominently on the belly of the fleet’s brand new aircraft.
We could not think of a better way to celebrate the launch of Fiji Link than with the unveiling of our new flagship aircraft – a 68-seater, ATR 72-600.
The new aircraft will be used to transport passengers across Fiji’s larger domestic airports including Nadi, Suva and Labasa. It will also fly to regional centres in Samoa, Tonga and Funafuti. “The new ATR 72-600 is important to our Five Year Master Plan, as it will help us grow our network in Fiji and in the South Pacific,” said Mr Pichler.
Fiji Link already has two existing ATR 42-500 aircraft, which will make way for another new ATR 72-600 and a new ATR 42-600 over the next five years. The brand new twin-engine, turbo prop aircraft is scheduled to touch down in Nausori Airport, Suva at 10am on Friday 6th June.
Improved Pilot Training
In anticipation for the arrival of the new Fiji Link ATR 72-600 aircraft on Friday, eleven of Pacific Sun’s incumbent pilots have undergone a complete ‘difference’ course, in order to up-skill their already decorated experience.
“Our ATR Fleet Captain, Manu Rajappa, completed the difference course in Singapore and the other pilots are doing the same,” explained Pacific Sun, and now Fiji Link’s General Manager, Shaenaz Voss.
“There are two sets of training which include ‘differences training’ from a 42-500 to 72-600 series, flight simulator and various ground courses.”
Likewise, Fiji Link’s senior cabin crew have undergone rigorous training in New Zealand.
Improved On-Time Performance
It’s no secret that Fiji Airways and the new-look, Fiji Link, are committed to improving the On-Time Performance (OTP) of their service. Pacific Sun/Fiji Link is proud to announce that since August 2013, the domestic service has recorded an exceptional on-time average of 93 per cent.
Moreover, OTP data revealed that Pacific Sun/Fiji Link’s arrivals improved month on month over the last quarter. And in April, Fiji Link delivered one of its highest ever OTP results at 96 per cent. Check out the OTP data here.
“The airline is tracking extremely well with its On-Time Performance every month, and this is expected to remain as two further new aircraft join the Fiji Link fleet later this year,” said Mr Pichler, who added that connectivity with Fiji Airways’ international schedules will also be enhanced to offer customers seamless connections to the North and other island destinations.
Fiji Link Domestic Routes
The new look Fiji Link will continue to operate across most of Fiji’s domestic island routes, including flights to:
Regionally, Fiji Link will be operating on behalf of Fiji Airways to Pacific ports in Tonga, Tuvalu and Vanuatu.
All in all, Fiji Link will bring the Fiji Airways brand forward and support the international airline with a robust domestic service. If you are looking to experience the new Fiji Link, book your next vacation to Fiji.